What is a cookie?
A cookie is a small file that stores Internet settings. Almost every website uses cookie technology. It is downloaded from your Internet browser the first time you visit a website. The next time you visit this website on the same device, the cookie and the information it contains is either sent back to the website that generated it (first party cookie) or to another website to which it belongs (third party cookie). In this way, the website recognizes that you have already been called up with this browser and in some cases varies the content displayed.
Some cookies are extremely useful because they can improve your experience when you return to a website that you have visited several times. For example, provided you use the same device and browser as before, cookies will remember your preferences about how you use a page and customize the offerings displayed more relevant to your personal interests and needs.
Absolutely necessary cookies
Cookies are absolutely necessary so that you can move around a website and use its properties. Without these cookies, functionalities cannot be guaranteed, for example that actions performed during a visit (e.g. text input or vehicle configuration) are retained, even when navigating between individual pages of the website.
Functional cookies enable a website to store information already provided (such as user name, language selection or the location where you are) and to offer the user improved, more personalized functions. For example, a website may provide local price-sensitive information if the website uses a cookie to store the region in which the user is currently located. Functional cookies are also used to enable requested functions such as video playback. These cookies collect anonymous information, they cannot track your movements on other websites.
Performance cookies collect information about how a website is used - such as which pages a visitor visits most frequently and whether he or she receives error messages from a page. These cookies do not store any information that allows the user to be identified. The information collected is aggregated and anonymous. These cookies are used exclusively to improve the performance of a website and thus the user experience.
Cookies for marketing purposes
Cookies for marketing purposes are used to display advertisements that are more specifically relevant to the user and adapted to his interests. They are also used to limit the frequency of an ad and to measure the effectiveness of advertising campaigns. You register whether you have visited a website or not. This information may be shared with third parties, such as advertisers. Cookies to improve targeting and advertising are often linked to third party site functionality.